We recognized the necessity to maintain a vintage vibe for Milca Roja to easily communicate and illustrate the longevity of the brand. The goal was to create content that would be used for all marketing collateral, but most importantly, social media.
Our first shoot was in collaboration with Miss Nicaragua 2018, Adriana Paniagua, who has a significant presence on social platforms. Working alongside an influencer was a must to push the brand forward to a younger audience when Milca Roja relaunched in 2019. Click here to learn more about Milca Roja's story.
In 2021, we began working on a new campaign to highlight the relationship between Milca Roja and Nicaragua. With the Pacific ocean as a backdrop and participation from the Nicaraguan surf community, we recognized an outstanding opportunity for product placement. The intent was to merge the brand with the people of Nicaragua. Milca Roja's social responsibility includes sponsoring a local youth surf club whose members hope to one day compete professionally.
“I ordered a soda - caffeine-free, low sodium, no artificial flavors. They brought me a glass of water.”
