Conceptualized in Europe, now based out of Miami, Le Pooch was established in 2019 with a mission to plan social events for dogs, along with their human companions. Currently, the brand is curating an exclusive line of products that includes collars, bowls and beds.
We worked on a visual identity that showcases European soft pastels and introduced elements such as hand-drawn illustrations to make the brand casual yet elegant. Gala, the face of the company and founder's pitbull, is part of a larger mission to educate the public about the breed and advocate for their acceptance.
“My dog is half pit-bull, half poodle. Not much of a watchdog, but a vicious gossip.”
