After analyzing who their current customers were and their target market, GetPop sought an update to connect to these users. By reworking their visual identity, the transformation was retro and colorful. Customers old and new instantly identified with the brand.
Once the visual identity and brand voice were defined, we created a website that is user friendly and provides an intriguing experience for purchases as well as exploring new products. In addition, new visual content (photo and video) showcases these products in a unique way that will drive sales.
“Rather than the unattainable standard of ‘safe’ we should be thinking in terms of ‘safer’. Despite the risks associated with soccer, I would, for instance, prefer my children play soccer rather than play with live hand grenades.”
